“Price gouging” is a gimmick used by politicians and the media to rally supporters and viewers. It’s almost never about predatory business practices and it’s always the people who end up paying the cost of price control laws.

Governments can’t alter the laws of economics any easier than they can the laws of physics. Yet, they seemingly never cease trying, either under some private or public pressure to skew economic outcomes.

Particularly in vogue these days is outrage over “price gouging.” In this way, the political and media response to COVID-19 is the same as it always is during hurricanes or other natural disasters.

Now there’s no telling how extreme anti-price gouging policies will get, considering the economic lockdown continues unabated even as a record shattering seventeen million jobless claims are filed as a result.

One outstandingly bad case of government and media double teaming against an honest business is what’s happening to Menards in Michigan.

The hardware store got hit with two cease-and-desist letters from the state’s attorney general in as many weeks. The first was for price gouging, which Menards denies, and the second was for dropping their prices too low! Advertising a sale is now a crime in capitalist America.

Jokes should be left to comedians, but sometimes economists can’t help themselves. Walter Block is among the latter, but he illustrates a key truth about government policing prices.

There are three prisoners in jail for economic crimes, the joke goes. The first inmate charged higher prices than anyone else, so he was guilty of profiteering and gouging. The second charged lower prices than anyone else, so he was guilty of predatory pricing. The third convict charged the same price as everyone else, so he was guilty of collusion.

It would be funny if it wasn’t so sadly representative of reality. Consumer advocate reporters accuse Menards of “taking advantage” of the crisis.

Such a misunderstanding of how prices work comes at a high cost.

In fact, it is especially vital during massive emergencies that prices be allowed to perform their function. Yes, they have a function and a purpose beyond what so many politicians and TV talking heads apparently see.

Prices facilitate communication between consumers and producers, what’s in demand and what’s in supply.

Low prices may normally be preferable for consumers, but high prices help keep masks, hand sanitiser, food, and other high demand products on shelves longer.

Instead of the first guy in line buying up three hundred rolls of toilet paper at the normal price, a “gouged” price would leave enough for the last shopper, or even eliminate the tight-windowed long line altogether.

Additionally, “gouged” prices rarely last, as they encourage more production, because there is greater potential profit. As more producers rush to meet the high demand, competition drives prices down once again.

As economist Robert Murphy puts it in The Politically Incorrect Guide to Capitalism, “When the government interferes with prices, it cripples the ability of free people to make intelligent economic decisions, just as surely as if the politicians interfered with phone lines, e-mail, or other means of communication.”

Many stores now are limiting customers to one or two milk or egg cartons, instead of raising prices. This may stave off higher prices temporarily, but of course, customers will shop at multiple stores, multiple times a day if demand is high enough.

When the government rations or fixes prices, it is rarely as temporary as when a business does so. The result is a shortage. It’s the same principle easily recognised in making college and healthcare “free.”

Although basic economic laws and principles can be understood without a PhD or even a high school diploma, they are often eschewed by the elites in politics, academia, and media. Unfortunately, too many Americans follow these “leaders.”

In New York City, already over five hundred price gouging violations have tallied up $275,000 in fines.

If America regained its faith in private enterprise, not only would the urgent needs of medical providers and people be met, the economic and political ramifications would be much easier weathered in the short and long terms. The challenge for many Americans is to snap out of complacence when they see politicians and the media attempting to undermine the price system. Only from the bottom-up will true change come in this matter.